The retailers who started the Non-GMO Project were motivated by a simple idea. They believed that consumers in North America should have access to clearly-labeled non-GMO food and products, now and in the future. That conviction continues to guide the Non-GMO Project, as North America’s only independent verification for products made according to best practices for GMO avoidance. The verification seal indicates that the product bearing the seal has gone through the verification process.
The verification is an assurance and honesty proof that a product has been produced according to consensus-based best practices for GMO avoidance.
The Non-GMO Project started in Berkeley, at The Natural Grocery Co., which is a small neighborhood natural grocery store. In 2003, in response to letters from customers who were concerned about a GM soy lecithin that the store was carrying, a group of employees initiated the “People Want to Know Campaign.” This effort rallied 161 grocery stores and co-ops throughout the United States in a letter-writing campaign to manufacturers of natural food products and supplements in the U.S. The goal was to discover the GMO status of products, so that the stores’ consumers could be offered an informed choice. The results of this campaign were mixed, with a central problem being the lack of a consistent, industry-wide standard for what non-GMO was.
Since then The Non GMO Project has become the most recognized organization assuring non GMO status.
TIH is a leader in this field and has and provided all the necessary documentation and analysis to achieve the non GMO verification for Erythritol.