VP Marketing & New Business Development
Peter has over 25 years experience working in multi-national organizations specializing in both the chemicals and food ingredient businesses. Peter has worked in production as well as in marketing roles and understands customer needs from many perspectives. At BASF he worked on strategic alliances, product strategies and investment planning for vitamins. Peter was Global Marketing Director at Nutrinova and implemented a new approach to gain market insights and understanding customers’ needs, leading to sustained business growth under competitive market conditions. He joined Giract consultancy as a Partner in 2007 where he led projects investigating market dynamics and strategic issues in a wide variety of food ingredients.